I Turn Complex B2B Tech Into Stories That Sell
20+ years helping founders and CEOs break through crowded markets - without burning time and budget on tactics that don't work.
Here's the problem I solve:
You've built powerful technology, but the market doesn't quite get it. Your messaging sounds like everyone else's. Sales cycles drag on. Marketing feels random and reactive, like throwing spaghetti at the wall.
I've been there.
As a startup co-founder, a VP of Marketing scaling a $20M, and now as a Fractional CMO for 10+ B2B tech companies, I've seen the same pattern again and again:
The best companies don't win because they have the best technology - they win because they know how to tell their story. They don't outspend competitors - they out-position them.
I help founders and leadership teams turn complex technology into clear market narratives that drive belief, traction, and growth.
From Copywriter to Fractional CMO
The pattern recognition that makes fractional work
My marketing career started with words. As a copywriter at Vider-Sigawi Advertising, I learned that every great campaign starts with understanding what makes people care.
At Maariv Group and Pelephone Communications, I moved into strategic roles, managing B2B campaigns for enterprise clients. The lesson: B2B buyers aren't rational robots - they're people making bet-their-job decisions.
In 2010, I co-founded Bundeal, a social commerce startup mentored by Waze co-founder Uri Levine. We raised funding, built product, and executed go-to-market. The experience taught me what founders face: limited resources, high stakes, and the need for marketing that directly impacts revenue - not vanity metrics.
The Results That Matter
Real outcomes from real engagements
300% Lead Growth in 6 Months
Tactile Mobility (Automotive AI)
Challenge:
New market entry with zero brand presence
What I did:
Built GTM strategy, repositioned for automotive OEMs, launched demand gen engine
Result:
3x qualified leads, established partnerships with major automakers
2x Deal Size in One Quarter
StoreNext Group
Challenge:
Needed to move upmarket from SMB to enterprise
What I did:
Repositioned brand, retrained sales team, launched ABM program
Result:
Average deal size doubled, 25% YoY revenue growth sustained
Zero to Market Leader in 6 Months
IPAA (Open-Banking Platform)
Challenge:
Launch new brand in competitive market from ground up
What I did:
Developed positioning, created launch campaign, built marketing function
Result:
Established as category leader, strong pipeline from day one
+5% Market Share Gain
Pelephone B2B Division
Challenge:
Increase market share in saturated telecom market
What I did:
Strategic pricing research, integrated campaigns, competitive positioning
Result:
5%+ market share gain in 18 months
Award-Winning Brand Launches
Multiple (Meteor, SilverBees, others)
Challenge:
Launch B2B brands that stand out
What I did:
Brand strategy, positioning, GTM execution, team leadership
Result:
Multiple successful launches, industry recognition
What Makes Fractional Different (And Why I Do It)
After nearly a decade as VP Marketing at a high-growth fintech, I could have taken another full-time executive role. Instead, I chose to go fractional. Here's why, and what it means for you:
Pattern Recognition
Most CMOs have deep experience in 1-2 companies. I've transformed marketing at 10+ B2B tech companies across:
- • Automotive AI & mobility tech
- • Fintech & payments
- • SaaS & enterprise software
- • Marketplaces & platforms
This means I've seen your challenges before - and I know what works (and what doesn't).
What this means for you:
Strategic + Tactical
I'm not a 'strategy consultant' who hands you a deck and disappears. I'm not an agency focused on billable hours.
I'm a marketing leader who:
- • Develops the strategy
- • Builds the team
- • Executes the campaigns
- • Measures what matters
- • Optimizes in real-time
I roll up my sleeves. I join your weekly standups. I'm in the weeds with your team while keeping eyes on the horizon.
What this means for you:
Invested in Outcomes
As a fractional CMO, my reputation depends on your success. I don't get paid for 'activity' - I get retained because I drive results.
I've turned down clients when I didn't think I could deliver meaningful ROI. I've extended engagements at no cost when we needed more time to hit goals.
My metric of success: Would you enthusiastically refer me to another CEO?
What this means for you:
"Ran's impact at StoreNext went far beyond marketing. His deep familiarity with our products, customers, and organization made him an invaluable partner. As our Fractional CMO, he was involved in everything from product launches and design to customer education and events - always with precision, creativity, and genuine team spirit."
Gai Malishkevitz
CEO
StoreNext Group
How I Think About B2B Tech Marketing
Positioning > Features
Your technology is probably great. Your competitors' technology is probably great too. Winning isn't about who has the best features - it's about who owns the clearest position in the buyer's mind. I help you articulate why you matter, not just what you do.
Belief > Awareness
Most B2B marketing focuses on 'getting your name out there.' But awareness without belief is worthless. Prospects need to believe: • Your category matters (problem recognition) • You're the best solution (differentiation) • Now is the time to act (urgency) I build marketing that creates belief at every stage of the buyer journey.
Systems > Campaigns
One-off campaigns create one-off results. Sustainable growth comes from building marketing systems: • Repeatable GTM playbooks • Scalable demand gen engines • Measurable performance frameworks • Team capabilities that outlast my engagement I don't just execute your marketing - I build the foundation for you to scale it.
The AI Edge
One Fractional CMO, the Output of a Full Department
I operate a curated stack of 20+ AI tools across research, content, design, outreach, and analytics, wrapped in agentic workflows that run continuously in the background. You get senior strategy on top, and an AI-powered execution layer underneath, at the cost of a fractional engagement.
AI Tool Fluency
Command of the leading AI marketing tools across content, SEO, ABM, creative, and analytics, chosen for your GTM motion, not for hype.
Agentic Workflows
Multi-step agents that draft, publish, score leads, and report autonomously, with human checkpoints on brand, message, and strategy.
CMO Judgment on Top
AI amplifies execution, it doesn't replace strategy. Every workflow is governed by an experienced CMO deciding what to build, ship, and kill.
Is Fractional CMO Right for Your Company?
I'm not for everyone. Here's who gets the most value from working with me:
You're At This Stage
You Have This Challenge
You Want This Outcome
Not a Fit?
I'm probably not the right fit if:
In those cases, I'm happy to point you to better alternatives.
Let's Connect
From Positioning to Pipeline - Fast
Pick how you'd like to start.
Book Your Strategy Call
30-minute consultation • No commitment • See if fractional is right for you
Or explore my first