B2B Tech Marketing Portfolio & Case Studies
Real results from strategic marketing initiatives across B2B tech companies
Challenge
Enter new market segments with limited brand awareness and establish thought leadership in the autonomous vehicle space.
Solution
Developed comprehensive go-to-market strategy including content marketing, industry partnerships, and targeted ABM campaigns.
Results
- Grew LinkedIn following from 500 to 10K in 4 years
- Ranked #1 among competitors with much larger budgets
- 300% increase in qualified enterprise leads
- Featured in 50+ industry publications
- Secured partnerships with 3 major automotive OEMs
"We had a great click from day one. Ran joined as our Fractional CMO and quickly became part of our management team. He brought strategic depth with hands-on execution, delivering strong results on a lean budget. Within 6 months, we saw over 300% growth in lead generation."
Shahar Bin-Nun
CEO
Tactile Mobility
Media & Resources
Challenge
Unify marketing strategy and execution across multiple business units - from product launches to customer education - to strengthen StoreNext's brand and customer engagement.
Solution
Leveraging his deep familiarity with StoreNext's products, market, and leadership team, Ran stepped in as Fractional CMO, leading marketing initiatives including product launches, design, events, customer success, education programs, and website performance.
Results
- Stronger brand consistency and market presence
- Improved customer engagement and satisfaction
- Unified marketing strategy across all business units
"Ran's impact at StoreNext went far beyond marketing. His deep familiarity with our products, customers, and organization made him an invaluable partner. As our Fractional CMO, he was involved in everything from product launches and design to customer education and events - always with precision, creativity, and genuine team spirit."
Gai Malishkevitz
CEO
StoreNext Group
Media & Resources
Meteor (a StoreNext Company)
Fintech & Treasury Automation
Challenge
Position Meteor, a fintech company offering complex treasury and cash-management solutions, for expansion and stronger visibility in a highly competitive market.
Solution
As Fractional CMO, Ran partnered with Meteor's leadership to shape its growth strategy and elevate market perception. He led collaborations with design partners, crafted go-to-market plans, executed industry events, refined product messaging, and supported product development initiatives - ensuring consistent alignment between marketing and business objectives.
Results
- Enhanced brand positioning and market awareness
- New brand language and high-performing website launched
- Successful collaborations with design partners and enterprise clients
- Accelerated expansion roadmap and stronger strategic partnerships
"Ran is much more than our Fractional CMO - he's a true partner and a friend. At Meteor, a fintech company with complex solutions, I rely on his strategic mind and marketing vision across many aspects of our growth. There's no doubt that Ran is a real asset to the group."
Felix Shendelzon
GM Meteor & CFO
StoreNext Group
Diplomat Israel
Consumer Goods, Supply Chain Innovation
Challenge
Build an advanced market-data analysis framework for the FMCG sector in Georgia and introduce automation across the supply-chain processes.
Solution
Conducted market research, developed a go-to-market and business plan, and led a roadshow to attract local partners and investors. Recommended partnering with StoreNext to form a joint venture combining data analytics and supply-chain automation expertise.
Results
- Established a joint company in Georgia to execute the initiative
- Implemented automated supply-chain and data-driven operations
- Accelerated market entry and improved decision-making across the value chain
"Ran combines a strategic mindset with an entrepreneurial spirit and flawless execution. He helped us take our vision from theory to action - turning complex ideas into tangible results. In the go-to-market initiative to launch a new data-FMCG venture in Europe, Ran was an invaluable partner in driving Diplomat's innovation journey."
Tzvika Brotman
Group CIO & VP IT
Diplomat | Founder, Predictoos
Media & Resources
Israel Patent Attorneys Association
Professional Association
Challenge
Strengthen member connection and drive engagement among a highly sophisticated professional audience.
Solution
Repositioned the brand, launched a modern identity and website, and built a lasting marketing foundation.
Results
- New brand and website launched with excellent member feedback
- High engagement and strong content contributions
- Significant growth in membership signups
"As an association serving a highly sophisticated audience, we needed an enterprise-level CMO strategy but couldn't afford this caliber of executive as a full-time hire. Ran delivered both the high-level vision and professional, hands-on execution that completely transformed our marketing direction and results."
Rimma Pugatsch Shendelzon
Chair
Israel Patent Attorneys Association (IPAA)
Hoshen Industrial Engineering Solutions Ltd
Industrial Consulting & Process Optimization
Challenge
Redefine Hoshen's market positioning and brand identity to reflect its growth, innovation, and leadership in industrial engineering - while standing out in a crowded consulting landscape.
Solution
Led by Ran, the team embarked on a full rebranding process: uncovering Hoshen's unique value proposition and "secret sauce," crafting a new brand strategy, visual identity, website, presentations, and corporate materials - all built to express the company's renewed vision and strengths.
Results
- Clear and differentiated brand positioning
- Complete brand identity and digital presence overhaul
- Strengthened market perception that helped catalyze the company's successful acquisition by TASC Consulting
"Ran led us through a fascinating rebranding journey that helped us rediscover our identity and define what truly sets us apart. The process became a catalyst for our successful acquisition by TASC Consulting."
Michael Cohen
Founder & Co-CEO
Hoshen Industrial Engineering Solutions Ltd