How I Help B2B Tech Companies Break Through
Strategic marketing leadership that drives measurable growth - without the full-time commitment
Fractional CMO Leadership
From scattered tactics to strategic momentum
Without Me
- •Marketing team lacks direction
- •Campaigns don't align with business goals
- •CEO wearing too many hats
- •No one owns the marketing strategy
With Me
- ✓Clear marketing roadmap tied to revenue
- ✓Empowered team with expert guidance
- ✓CEO focused on running the business
- ✓Accountable leadership at 1/3 the cost
✨ IPAA: Repositioned brand, launched modern identity and website with high member engagement in 4 months
Go-to-Market Strategy
From 'we built it' to 'they're buying it'
The Challenge:
You've built innovative tech, but: The market doesn't understand your value
• Positioning feels unclear or too technical
• Launch campaigns fall flat
• Sales struggles to articulate differentiation
Your Transformation:
I turn complex technology into compelling market narratives that: Position you against competitors (not in a vacuum)
✓ Resonate with buyer pain points
✓ Enable sales to close bigger deals
✓ Generate qualified pipeline from day one
✨ Diplomat: Launched data-driven FMCG venture in Europe with strategic partnerships and market validation
Demand Generation Engine
From random acts of marketing to predictable pipeline
The Problem:
Your marketing generates 'activity' but not revenue: Lots of traffic, few qualified leads
• Campaigns lack clear ROI
• Marketing and sales aren't aligned
• No systematic approach to pipeline building
My Approach:
I build full-funnel systems that create predictable growth: Data-driven campaigns optimized for conversion
✓ ABM programs targeting high-value accounts
✓ Content that establishes thought leadership
✓ Marketing automation that nurtures at scale
✓ Real-time analytics and optimization
✨ Tactile Mobility: 300% increase in qualified leads within 6 months
Brand & Positioning
From 'another vendor' to category leader
The Challenge:
In crowded B2B tech markets, you're invisible: Sound like every competitor
• Buyers can't remember what makes you different
• Premium pricing feels impossible
• Marketing lacks a clear narrative
The Outcome:
I help you own a unique position in your market: Differentiated messaging that prospects remember
✓ Brand architecture that scales with growth
✓ Visual identity that commands attention
✓ Thought leadership that builds belief
✓ Foundation for all marketing execution
✨ Hoshen: Complete rebrand that strengthened market position and catalyzed successful acquisition by TASC Consulting
Agentic Marketing Systems
AI stack + agent workflows that run like a full marketing team
The Challenge:
You need output at the scale of a full department, but: Hiring 5-6 marketers isn't in the budget
• Off-the-shelf AI tools sit unused or produce generic noise
• No one owns which tools do what, or where a human needs to step in
• Your team is drowning in manual reporting, content, and lead ops
My Approach:
I build the AI operating layer under your marketing: Curated AI tool stack matched to your ICP and GTM
✓ Agentic workflows that draft, publish, score, and report autonomously
✓ Human-in-the-loop checkpoints so quality and brand stay intact
✓ CMO oversight so AI amplifies strategy instead of replacing it
✨ Deploy the output of a 5-person marketing team at the cost of a fractional engagement
Why Fractional? Why Me?
Why Fractional CMO?
vs. Full-Time CMO ($200K+ salary):
- 1/3 the cost, same expertise level
- Start this week, not in 3-6 months
- Scale up/down as needs change
- Zero benefits, equity, or overhead
vs. Marketing Agency:
- Strategic leadership, not just execution
- Owns outcomes, not billable hours
- Integrated with your team daily
- Builds internal capability while delivering
vs. Doing It Yourself:
- 20+ years of B2B tech experience
- Pattern recognition across industries
- Established playbooks and frameworks
- Avoid costly trial-and-error
Why Me?
Not Just Strategy. Real Results.
- • 10+ B2B tech companies transformed
- • 300% average lead growth
- • 2x average deal size increase
- • 90-day sprints that deliver ROI
Creative + Hands-On Execution
- • Copywriter-turned-CMO: strategy and storytelling in one
- • Weekly team collaboration
- • Direct campaign optimization
- • I roll up my sleeves
Battle-Tested Frameworks
- • Positioning that wins enterprise deals
- • GTM playbooks proven across industries
- • Demand gen engines that scale
- • Marketing ops that measure what matters
"Ran is much more than our Fractional CMO - he's a true partner and a friend. At Meteor, a fintech company with complex solutions, I rely on his strategic mind and marketing vision across many aspects of our growth. There's no doubt that Ran is a real asset to the group."
Felix Shendelzon
GM Meteor & CFO
StoreNext Group
Let's Connect
From Positioning to Pipeline - Fast
Pick how you'd like to start.
Book Your Strategy Call
30-minute consultation • No commitment • See if fractional is right for you
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